Jean, consider speaking for business groups: real estate groups, restaurant associations, rotary clubs, bni networking groups, etc. The other idea is to do webinars and invite groups to bring its members for free. The local bar association committees (family law, bankruptcy, etc) are also good. For instance I can contact the CT Restaurant association and do a free webinar for all their members on sales tax exams. Now you put it out in YouTube, and google and the rest of the search engines do pick up on key words, so by focusing on localism (noting where you are located) will help local folks searching find you. And remember, it takes consistent effort doing it.