Reply To: ActiveRain – Still relevant?

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Eric Green

Sabrina, my advice would be to make use of all marketing outlets. I think the blog is still relevant because people looking for help google, and they rank really well. However, I would also do the youtube videos, a newsletter to your existing clients (once or twice per year), I would do some testing with facebook ads, etc. The two marketing techniques I have NOT done is buy lien lists (I think it is too expensive to run the campaign effectively) and pay-per-click campaigns, again because they price per click can get nuts because of those national companies (I have seen up to $50 per click bidding, which is crazy).