I have done radio advertising as well as direct mail.
Radio advertising is very expensive and you have no control as to when the ads will run. Ireceived only 1 client after spending thousands of dollars.
My direct mail campaign is aimed at:
1. Taxpayers with Federal Tax Liens filed against them.
2. Realtors. I offer a presentation to realtors and their taxes.
3. Bankruptcy attorneys.
4. Family law attorneys.
5. Linkedin. Once, I have added someone to my network, I know have access to their friends whom I then reach out to to be my friend. I usually start the request with “May I add you to my network of …” CPA’s, accountants, bankruptcy attorney, family law attorneys, mortgage brokers, realtors, etc.
You have to be creative and think outside of the box.