I am thinking about doing an ad in my state’s bar journal. I intend to also send out referral letters but I also wanted to get my name out there more generally. The cost of a black and white quarter page ad is only $160 (Maine’s bar journal publishes four times a year). A bit more pricey than ActiveRain’s annual fee but not a lot lot more.
If anyone has tried something like this, I would love to hear your thoughts. I am working on some language for an ad to make it grab an attorney’s attention. Trying to avoid anything like what is in the yellow pages. Maybe a quick line about a free report: “7 Tax Traps for the Unwary in Divorce” (working title).
Jim